This package line was for a closed-box product line of doll-sized accessories. I worked with various illustrators to create custom backdrops and art-directed this photoshoot that brought the product to life by using the dolls in various vignettes. 

Art Directed a multi-day shoot to create several shots to highlight how posable these dolls were and the various storytelling moments that can now be told with these dolls. The photos were so powerful they became the perfect backdrop for the dolls inside the packaging I designed. 

I worked as a lead packaging designer for Barbie's introduction of new body types.
The entire process was filmed for the Hulu documentary "Tiny Shoulders: Rethinking Barbie".
This was a very high profile project and one of my proudest moments during my time at Barbie. 

Back to Top