I wanted the set to feel modern, authentic, and vibrant. I wanted white walls with modern natural color furniture, textured rugs and pops of brand colors throughout. Also wanted to include authentic and realistic elements of a children's space like handing jacket, shoes on the floor and hand-drawn illustrations on the wall.
Due to the ongoing pandemic, we were unable to have multiple children on set at the same time.
To still create a dynamic shot we photographed the children reacting and then composited 2 images together, creating a shot of children playing together and showcasing multiple dolls.
Packaging: This was an online exclusive, frustration-free package but we still wanted to highlight that it was an eco-friendly package and product made with green materials. We customized our brand pattern to include various "eco" icons like leaves, flowers and the earth.