Time to get ugly, this line was created to go along with the theatrical release of The Ugly Dolls movie. The packaging line was inspired by the original love letter that inspired the Ugly Doll brand which is why you will see elements like packaging tape, stamps and box texture throughout the line.
The entire packaging line was full of unboxing and surprises. Many of the accessories were packed in these pink blind bags.
Inspired by the Uglydolls origin story, we added letter inspired envelopes to our plush that had a section to write who the toy is for.
